About Us

  • What do you do when you don’t have sufficient funds for a funeral?
    What do you do when family members argue over funeral arrangements?
    We cannot predict how long we will live, hovewer we can secure certain things for our future. When you preplan your funeral, you relieve yourself of many uncertainties that would probably have never crossed you mind.

  • Life Eternity Group Berhad introduces the Eternity Life Plans that will take care of your final wishes, providing a diverse, multi-selection of services to ease your burden and woes. With the rising cost of funerals, Eternity has crafted a caring and affordable plan to take care of these final arrangements, assuring you of a hassle-free service that allows the dearly departed to eventually rest in peace. Even if the cost of funeral increases in the future, don t worry, as you have hedged your costs, locking in a service at today’s price. Your family and loved ones can continue to lead their lives without worry.

  • The Eternity Life Plan covers both the life and afterlife aspects. When you are alive, you can prepay your funeral expenses by yearly basis and even enjoy benefits and discounts from Eternity’s partners.

  • Eternity dispels the misconceptions facing death, busting traditional myths and encouraging people to embrace the natural cycle of life and death. Eternity’s team of planners will support you during this difficult time and help you cope with bereavement.

Eternity is your best choice.


Life Eternity is a new service in the death care industry, upholding the principles of sincerity, attentive, caring, providing you a peace of mind, assurance and making you feel at ease. We strongly believe that sincerity is key to maintaining a long term relationship with our customers.

  • Reduce the financial burden of the lower income community when faced with the loss of a family member; remove frustrations and anguish felt by the family.
  • Breaks the taboo of discussing about death; embraces life and death.
  • Promotes environmental-friendly burial.


  • Everyone can RIP.
  • Plan for your funeral, allow yourself to have a peace of mind and continue living life to the fullest.
  • Build the Eternity Memorial Centre that promotes filial piety, humanities, and at the same time being environmental friendly.


Throughout years of involvement in charitable causes, Dato Melvin Loh realised that costly funeral expenses present a huge financial burden to most middle-class families who are not prepared for it.

In order to make a change, Dato Melvin Loh founded Life Eternal Group with the vision to make funeral planning affordable and accessible for people in need. With innovation and creativity, Life Eternal Group introduced Eternity Life Plans, affordable and simple prepaid funeral packages that cater to different needs, giving customers and family members peace of mind at minimal cost.

Dato Melvin Loh’s vision and initiative in bereavement service industry has created huge impact in people’s life, enabling family members to commemorate final closure of loved ones in a peaceful and beautiful ceremony.

Dato’ Melvin Loh
Life Eternity Group Founder and LKM Group Managing Director